At present, the inexperienced motion is slightly more than a development. It’s a structural, irreversible, universal shift that may be noticed in all cosmetics classes. The youthful the shoppers, the extra involved they’re with these points. Now we have already invested so much in analysis and improvement on this area: this yr, Fibula even gives 100% clear nail varnish – an actual technical feat!
Nonetheless, pure resins should not as efficient as artificial ones, which is why we now have developed nail varnish that meets all shopper necessities when it comes to colour, gloss impact, protection, drying time, lengthy put on, and utility, and which accommodates 77% pure substances, no controversial substance, and a bio sourced plasticizer patented in 2010. Once more, it was a huge technological problem!
We should be reasonable in our strategy. We purpose to ensure the protection of merchandise, whereas minimizing their environmental effect. Naturalness in any respect prices isn’t the reply, so indeed, it could be greatest to purpose at “clear merchandise.” Manufacturers more and more share this view, and it’s gaining floor amongst customers too, as could be seen with the rise of fresh magnificence within the US, and with the success of ideas like The Detox Market, or Credo Magnificence.
An artificial product will not be necessarily “soiled,” similar to a pure product isn’t necessarily “clear.” Many human-made compounds are entirely protected for customers and the setting, whereas not all good uncooked supplies are produced in a sustainable approach – some are even dangerous for wellbeing. We must always not reject all artificial merchandise on precept, and neither ought to we be overoptimistic as regards pure merchandise. That’s what is fascinating in regards to the notion of unpolluted magnificence, and that’s additionally what Credo Magnificence categorical after they inform their prospects that “artificial elements could be secure and sustainable, and pure components might be dangerous and non-sustainable.”
An essential factor is to make use of “clear” uncooked supplies that are innocent in all respects, but additionally a “clear” manufacturing device. This side is commonly missed, and it’s also mostly the most advanced to implement, given the related prices. However, our credibility is at stake right here.
As quickly as 2001, we eliminated hazardous supplies from our formulation, like formaldehyde, phthalates, toluene, and so forth., as a way to work entirely with “clear” uncooked supplies with excessive purity ranges. Our manufacturing websites are free from any traces of toluene or formaldehyde.